My philosophy about marketing is, and always has been, that if I spend a dollar on marketing today, I should be able to directly point to a sale and tangible ROI from that investment as quickly and efficiently as possible. In my world, we don’t count hashtags, likes, friends, and followers as “success.

There’s no doubt that as one of ABC’s Shark Tank investors, Daymond John knows what it takes to start a company from nothing and grow it into a massive success.

Born in Brooklyn and raised in Queens by a single mom who worked three jobs to put food on the table, no one can say John had any special advantages as a kid.

5 Questions Every IT Professional Should Say Yes To

Business owners have a wide variety of responsibilities. In many cases, they oversee the hiring process, ensure operations run smoothly and find the best third-party vendors to help benefit their business for years to come.

Over the past few years, awareness about IT services has significantly increased. Businesses of varying sizes recognize the need for and importance of utilizing IT services to protect sensitive data, keep day-to-day operations running smoothly, increase productivity throughout various departments and stay up-to-date with the most recent technology trends.

Once upon a time, you could install antivirus software and go about your merry way online and in your inbox, opening, clicking and downloading files without a care.

Today, antivirus alone cannot and will not protect you, especially if you INVITE the hack by downloading a file that is infected with a piece of code designed to circumvent your security protocols.

“The biggest risk is the one you don’t take” is a mantra you’ll hear motivational speakers deliver in their presentations to make the argument that you should throw all caution to the wind and go for it (whatever “it” is).

And while that may be a good piece of advice to get someone to take action on an idea (and get the speaker applause at the end of their presentation), truly smart, experienced entrepreneurs and business executives NEVER throw “caution to the wind” and take wild risks.

There is an endless number of things a business owner should do for their business to be successful. They must develop a product or service that can attract customers, hire and train a team to oversee day-to-day operations, implement marketing strategies and so much more.

The rate of cyber-attacks has significantly increased over the past few years. Businesses of all sizes are at risk of becoming victims of them, which is why it’s crucial that every business owner and leader is aware of the most common cyberthreats impacting the business world today.

Establishing effective and efficient cyber security policies is one of the most important aspects of protecting your business. We often discuss why cyber security is so important and the different cyber security practices your business can implement.

The new year is upon us, and many business owners will use this opportunity to create plans to ensure that 2023 is as profitable as possible. You can devise all kinds of business resolutions you want to focus on during the year, but most of the time, business owners think about key performance indicators like sales opportunities, customer loyalty or referrals.