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January 28th, 2016

2016Jan28_VoIPGeneral_BWhen a technology is released on the market that promises to cut the expense of your old technology in half, it certainly can raise some eyebrows. We all know, when a deal sounds too good to be true it usually is. So when it comes to VoIP, and its wild claims of radically reducing phone costs, what’s the catch? For many business owners who jumped into a VoIP system without a plan or chose the wrong service provider, there can be a big one. Here are a few common issues to be aware of when installing a VoIP system.

  1. Poor call quality
  2. Complicated and frustrating management of the VoIP system
  3. Negative on-hold experience for customers
You’re likely aware that a drop in call quality can tarnish the reputation of your business and result in a loss of profits. So obviously, issues like the three mentioned above may sound alarming. So does that mean that you should avoid installing a VoIP system altogether? Probably not. The thing is, VoIP isn’t going anywhere. In fact, it is likely the future of telephony service for many businesses around the globe. Any technology that has the power to dramatically cut costs, such as VoIP, is here to stay. And as the service continues to evolve, it will become even more powerful and versatile.

In the meantime, what can you do to ensure your business doesn’t suffer any of these three problems? There are a couple of solutions.

Know what you want out of your VoIP phone solution

If your business handles hundreds of customer service calls a day, your telephony needs will be different than a business that is mainly using their phone system as a method for internal communication. This is why it’s important to know exactly what you want out of your VoIP phone solution. Do you want your employees using it to make sales calls? Do you want to use it to simply answer a few customer service calls a day and communicate between internal staff? Will you be holding video meetings on it? If you know what you want out of your VoIP system in advance, it sets you up to have a practical discussion of your needs with a VoIP provider. And that leads to our next point.

Find an experienced, trusted service provider

When it comes to VoIP, who you choose as your provider can make or break the success of your new phone system. It really is that big of a deal. The three problems listed above can all be avoided with an experienced VoIP provider installing and maintaining your system. They can let you know the strengths, weaknesses and limitations of the technology, and give you realistic expectations of what you’ll get from the service. This ensures you aren’t let down and that you don’t suffer a bad telephony experience that irritates customers.

A trusted VoIP provider will have experience and has likely installed hundreds of VoIP systems. They can help you define a strategy that meets your business’s specific needs, provide recommendations on system design and management, and enable your business to get the superb call experience your customers expect. Additionally, the right VoIP provider will also provide training and support to ensure you understand how to use the system most effectively, and will be a quick phone call away to help you if problems bubble up.

And if you’ve already installed a VoIP system that’s turned buggy?

Although it’s better to consult with an experienced VoIP provider before your initial installation, it’s not too late to correct course. A trusted VoIP provider can help you resolve many of the issues you’re experiencing. Don’t settle for a VoIP system that hurts your business. You can make VoIP work for your business, and save thousands of dollars in the process.

If you need advice installing a new VoIP system or fixing your current one, don’t hesitate to call us. Our experts can provide you the consultation, support and service that enables your business to enjoy the costs savings and power of VoIP. Call us today.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
January 16th, 2016

SocialMedia_Jan11_BThere’s more to social media marketing than using Facebook, Twitter, and LinkedIn. YouTube has rapidly grown from a small video sharing website for amateurs to the largest online video platform in the world. It offers an incredible opportunity for businesses to reach out to their current and potential clients through personalized, engaging videos. Are you using YouTube videos to market your business? We provide some nifty tricks to help you get better results.

Keep it short and simple

Most people have short attention spans and won’t watch videos that are longer than a couple of minutes unless they’re really interested. This means lengthy videos might not perform as well as you might hope, since viewers are likely to be turned off completely. There’s no fixed formula here, but the idea is to create videos that convey your intended message within five minutes at most. If you have the need for longer videos, simply split them into small segments - this is another great way to keep your visitors hooked and make them want to come back for more.

Use humor in your videos

Have you ever wondered why the funny videos on YouTube earn so many hits in such a short time? That’s because people love humor. We all like a good laugh. There are several YouTube channels out there that have had huge success by injecting humor into their videos. You don’t have to make your audience fall on their backs laughing - just flashing a little sense of humor will do the trick.

Consider quality over quantity

With the vast number of amateur and low-quality videos that come up on YouTube’s search results, you need to go the extra mile and make your video stand out from the competition. It’s worth investing in a high-quality video camera if you’re serious about YouTube marketing. Each of your videos should contain helpful and engaging content. And before posting it live, make sure to ask for a second or third pair of eyes to go through it again. This way you can take out the fluff and polish the videos so they’re appealing to viewers.

Set engaging titles

When it comes to YouTube marketing, this is perhaps the most important thing to keep in mind. Make sure you include relevant keywords in the title, so your viewers know what to expect to see in your video. The general rule of thumb is to keep it clear and concise, since long titles will be truncated in YouTube’s search results. Another thing is to refrain from using misleading titles that trick people into watching your video. Not only will your viewers hit the close button right away, this cheap trick will also have a negative impact on your video’s ranking.

Promote your videos

YouTube videos have a high chance of ranking well in Google, being the search engine giant’s subsidiary and following similar search algorithms. But this is no excuse to skimp on marketing. There are many ways to promote your videos to your specific target audience. Using relevant keywords and descriptions may help with organic traffic, but there’s also paid options like Google AdWords and Facebook Ads that will help you earn more exposure for your videos.

YouTube is a great tool to generate traffic and interact with your customers online. But do keep in mind that no matter how great your videos are, they won’t get seen if you don’t promote them well enough. If you want to learn how to maximize your YouTube marketing campaigns, get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
January 4th, 2016

SocialMedia_21Dec_BWhat would you do if you couldn’t access Facebook, Twitter, Instagram or any of the other social media platforms that you rely on to keep you up-to-date with the ins and outs of your friends’ lives, current affairs and celebrity gossip? Would you miss it or would it be a blessing in disguise? If you’re tempted to think the latter, think for a moment about those countries where their citizens don’t have the choice. Take Iran for example, where the above three platforms are totally, or partially, blocked. So how do people communicate? Read on to find out.

While China is probably the most well known country for restricting their population’s ability to view certain websites, whether through a desire to restrict access to information that might harm the country’s image or because of industry competition, there are other nations which also exercise strict control over what their people can and cannot see online.

Take Iran for example. Its citizens are denied access to Facebook and Twitter while Instagram is partially blocked due to the fact that it is possible to block individual accounts whilst leaving other parts of the platform online. Of course, anyone wanting to update their Facebook status, send tweets or upload a risqué selfie can do so using a VPN. But most VPNs charge a monthly subscription for their services and even then the access can be sketchy at best. However there is one social media platform in Iran that is freely available and that is Line, the instant messenger chat application. Unlike China which has blocked Line (something that is more to do with it being direct competition to the homegrown chat app WeChat than freedom of speech), in Iran Line is big news. In particular its social media function, called Timeline, is connecting people throughout the country, and in some surprising ways.

Texting someone is yesterday’s news, and messaging apps are the primary form of quick communication for people everywhere. And in Iran the app of choice used to be Viber – at least it was until it was blocked by Iranian officials at the end of last year. In its place came Telegram, a Russian chat app which has almost 60% of its total users in Iran. Line doesn’t currently compete with Telegram when it comes to messages, but that could change at any time, mainly thanks to some users of the latter’s penchant for spreading pornographic content.

In direct contrast to that, the Japanese owned Line is intent on maintaining its wholesome image – and Iranian companies are recognizing that and using Line as a platform to market themselves. And it’s no great surprise when you look at the numbers: well known for being one of, if not the, biggest blogging communities in the world, Iranian citizens are devout readers and creators of online content. What is particularly attractive to marketers in Iran is that a staggering 90% of people in Iran who use Line are actually active on a daily basis on Timeline.

But using Timeline in an official capacity is not as simple as merely opening an account and updating your status as it is on say, WeChat, Twitter or Facebook. Line stipulates that anyone who wants to open an ‘Official Account’ – be they a corporation or a celebrity - must apply to be a Line Partner. Line can decide whether or not to accept their ‘partner’ and, if deemed a good match for the platform, the company or person in question will then be made to sign an agreement and pay a subscription – and periodic fees. Harsh as this may seem when compared to free platforms, it is precisely this which enables Line to ensure its content is continually updated whilst also being of a permissible standard. And it is this policy of control and moderation that allows Line to operate unfettered in Iran.

So who are the Iranian celebrities who have signed up for an official Line account? The country’s first adopter was AlireSaa, a viral celebrity famous for humorous musical clips and anecdotes. At the time of signing up with Line he had around 320,000 Instagram followers – a number which took him two years to build. But after just five weeks on Line he had already beaten this – and his number of followers doesn’t show signs of abating any time soon – his fan base is already tipping the 500,000 mark.

So why is AlireSaa so phenomenally popular on Line but less so on Instagram? The answer lies in the fact that, aside from being partially blocked in Iran (although AlireSaa’s account was not) there are a number of features that Line offers to its official account holders that other social media platforms do not. One of these is Line’s ‘On Air’ sessions which uses live chat. AlireSaa used this feature to run a video contest for followers. His fans were treated to a two hour long live chat with their hero and were able to submit videos of themselves performing one of AlireSaa’s musical clips.

A staggering amount of people engaged with AlireSaa, who let’s remember is not a global superstar - 50,000 of them in fact and 10,000 of them submitted videos during the two hour window. When he announced the live chat, AlireSaa had 215,000 Line followers – a number which exploded as news of the contest spread like wildfire on the app’s Timeline feature.

If you’re still of the opinion that social media is a waste of time and can’t do anything for your business, maybe it’s time to take another look. If you want to follow in AlireSaa’s shoes and become a viral success, why not get in touch with us today. We can’t promise to make you an Internet superstar but we can help point you in the right direction.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
November 24th, 2015

VoIP_Nov24_BMany businesses today are implementing Voice over Internet Protocol (VoIP) phone systems in their office, to replace traditional phone lines - and for good reason. VoIP provides significant advantages, including the ability to make and receive calls from anywhere and at any time, cost savings, a more reliable signal, and more. But before you start implementing VoIP, you need to understand the difference between FXS and FXO ports. We’ll help you get started.

FXS and FXO are the interfaces for analog telephony, also called POTS (Plain Old Telephone Service). Using these interfaces enables a call to be established - the ports provide the necessary electricity, dial tone, and call signal.

What is an FXS port?

FXS stands for Foreign Exchange Subscriber, a port that connects the router or access server to end-user equipment such as office phones, fax machines, or modems. In other words, it is a plug on the wall that delivers dial battery, loop current, and ringing voltage to the device, so that the analog signal can be transmitted.

What is an FXO port?

FXO stands for Foreign Exchange Office, a port on the end communication device, such as an office phone or fax machine. The FXO connects the device to the FXS port, as well as to the outside telephone line, requesting the dial tone needed to initiate a call.

How the connection works

In order for a call to work, a telecommunication line from an FXO port must be connected to an FXS port, and vice versa. The process for making calls is simple: when your FXS and FXO ports are connected, you will receive a signal from the telephone company through the FXS port in the wall. This signal is then transmitted to the FXO port connected to the device so that, when you pick up the phone, you hear the dial tone. Then you dial the phone number, which is passed as Dual-Tone Multi-Frequency (DTMF) digits to the FXS port, allowing you to make the call.

When you’re receiving an inbound call, on the other hand, the FXS port receives the call, then sends a ring voltage through the FXO port to your end device. The phone will ring, and you can pick it up to answer the call.

FXS, FXO and VoIP

The signal transmission process becomes more complex when you implement an additional network element, such as VoIP gateway. You need an FXS gateway to connect one or more lines to a VoIP system or provider. You’ll also need an FXO gateway to connect the VoIP system with analog phone lines, and to translate the analog phone line to a VoIP call.

In summary...

  • FXS is a plug on the wall, and FXO is a plug on the phone
  • FXS provides the dial tone, and FXO requests it
  • FXS is a port that receives a call; FXO is a port that initiates it
Want to learn more about FXS, FXO, or VoIP? Give us a call and our telephony experts will be happy to help.
Published with permission from TechAdvisory.org. Source.

Topic VoIP General
November 9th, 2015

164_B_SMAs a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms - like Nike or Google - you may think. But these are exciting brands! What can a business owner with a boring brand do? Quite a lot actually. And to prove this point, here is one “boring brand” with a large following on social media that everyone can learn from.

Owning a “boring brand” is not an excuse for a poor social media presence

You've probably heard of 3M but may not know exactly what they do. However, there’s a good chance you may have some of their products in your house. If you have Ace bandages, Scotchgard, or Post-it notes lying around your bathroom or home office, then you are guilty of being an owner of 3M products.

So when it comes to social media, why does this company matter? Simple. They have 121,000 followers on Twitter, which may sound pretty remarkable when the name of this brand isn’t Apple, BMW or Taylor Swift. So how does a company like 3M succeed? Here are a few things they do well, and you can do too.

Invest in people

If you’re the sole person shooting out tweets, updating the status of your business’s Facebook page or writing articles to post on Linkedin - all while you’re trying to run your business - it’s no wonder your social media presence is failing. You know as well as anyone, that you don’t have the time for it. And for this reason, it’s impossible to put your full effort into growing a social media presence. So why not hire at least one expert (or maybe a few) to manage it for you? You’ll likely see a noticeable uptick in your followers. And even better, you’ll no longer be distracted with social media, and can focus on growing your business. What’s not to love about that?

As for 3M...you may wonder, how many people do they employ to manage their social media presence? The answer is about ten, which is a very tiny percentage of the 90,000 employees who work there. Obviously, with 120,000 followers, their efforts are paying off.

Shoot for more content over quality content

Quality content is undoubtedly important, but quality should not be an excuse to avoid publishing content. As a business owner, that means you can’t review and approve every post and article that goes out. You need to trust your social media team to do their job. What’s more, you may fear that your team could commit some social media faux pas and accidentally publish content that outrages some of your followers. Here’s a news flash for you: it’s likely going to happen at one point or another. 3M publishes content quickly. Do you think they’ve posted content that some of their 120,000 followers have disagreed with? Of course they have. When you speak to the masses, there is no way to please everybody. So sit back, accept it and trust your social media staff. Mistakes will happen, but nothing engages your followers more than fresh, timely content. That is except for this last pointer...

Ask questions

Many social media platforms are all about engagement. If you’re aiming for more followers, you need to engage your customers and prospects. And a perfect way to do so is to ask questions. Not only does this create a connection between your brand and your customer, but it also attracts new followers. 3M posed the question, “what does science mean to you?” to their Twitter following with some incredible results. The tweet generated more than 500 favorites and 200 retweets. This is an example of the power of a question. So when it comes to social media, remember to ask questions, respond and engage. This is what many of the platforms are designed for.

What it comes down to is that your business already provides value and improves your customers’ lives in one way or another. If it didn’t, no one would buy from you and you wouldn’t have a business to begin with. So leverage that value and educate your customers on social media. You are the expert, and there are people out there who are interested in what you have to say.

For assistance with your social media presence or any of your IT needs, get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
October 7th, 2015

VoIP General_Oct7_BSwitching from a traditional phone system to a VoIP one is actually easier than you might think. There isn’t much equipment necessary for installation, and training your staff doesn’t require all that much effort either. Of course, before you make the switch, you’ll need to give some thought to whether or not it will actually be of use to your company. These are a few of the signs that your business could benefit from VoIP.

VoIP, or Voice over Internet Protocol, has been helping businesses communicate more effectively for a few years now. You probably use it in your personal life, with applications like Skype, but your company just might be able to take advantage of the technology as well. Look for these signs that might indicate your business is ready to make the jump to VoIP.

Your number doesn’t match your target area

As your business expands, it can be easy to forget that your phone number will stay static. This may not seem like a big deal when conducting business in your own neighborhood, but what happens when your company’s reach expands beyond its original area code? Chances are prospective clients who don’t reside in your current area code aren’t too inclined to call another one.

Despite the fact that most cell phone packages now include free long-distance calling, there is still a stigma around dialing those three extra, and unfamiliar, numbers, for fear of extra charges. The only way around this with a traditional telephony solution is to set up another office and install a new phone system in that area code.

However, with a VoIP telephony solution, you can get a number in just about any area code imaginable and have it direct back to your office. If your business covers a greater area, you can opt for a toll-free number which means customers everywhere will never worry about having to pay to call your office.

You employees use personal devices at work

It is commonplace for employees to use a cell phone to take work calls when they aren’t in the office. However, unless you have issued cell phones to your staff, there probably isn’t a reason for them to use their personal devices to talk to clients while at the office. If this is happening, there are two things you need to consider.

You first need to think about the fact that you have no way to monitor your employees’ phone usage and behavior. Are they dealing with clients in a friendly and polite manner? Are they keeping with your company’s message when speaking on the phone? Are they even talking to customers at all?

The second issue is figuring out why employees aren’t using your phone system. Chances are it has to do with some usability or performance issues that ought to be addressed. There is no point in spending money on your current phone system if it isn’t being used by your staff anyway.

Switching to a VoIP telephony solution can take care of both issues. For starters, it will provide an easy-to-use phone system for your office with far more features than you currently have.

More importantly, for staff who still wish to use their cell phones, calls can be forwarded from their work number to their personal device. This allows you to keep track of their usage without forcing them to give up their preferred method of communication. Since the call is still going through the VoIP phone system, you’ll also be able to monitor it should you wish to.

Clients can’t reach you

Sure, your clients probably have your work, cell and home phone numbers, but that doesn’t mean they want to call them all trying to get a hold of you. VoIP can give your clients anytime access to you with a couple of different features. The find me/follow call routing system will see your work phone ring a few times, followed by your cell and then home phone, until you pick up or the call goes to voicemail. You can also set it up to have incoming calls ring on all your phones at once - useful if you would rather be able to pick up your calls on whichever device is most convenient at the time.

Give us a call and we’ll show you how to pick up the phone on all types of VoIP and IT solutions.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
September 28th, 2015

164_B_SMFor many small business owners, maintaining an active presence on social media can be a challenge. It takes time and money, and when you see little return on your investment it can be both perplexing and disheartening. If you’ve personally struggled with social media marketing, it may offer you some comfort to know you’re not alone. A recent survey reports that the problem is widespread.

Survey details

The survey was conducted by a small business directory and support network known as Manta. They surveyed 540 of their small business members with the aim of learning how much ROI these companies are gaining from social media marketing.

The results

Based on data on the 540 participants, 41% of businesses are receiving a return from social media marketing, which leaves nearly 60% with nothing to show for their investment of time and money. And as for the businesses that are gaining a return, over 80% earn less than $1,000 a month from their social media efforts. More surprisingly, close to half bring in less than $100 a month.

As a small business owner, should these numbers be cause for alarm? According to the CEO of Manta, John Swanciger, part of the reason the return is so low for most businesses is that their social media priorities are misguided. He notes that social media is less about bringing in new customers, and more about community building. "For a long time, the mantra was that social media could bring in new customers,” he says. “In reality, social media is a community builder, and your biggest fans are your already-loyal customers. When small businesses treat social media as the new word-of-mouth community, the real return will follow."

One of the oldest marketing tactics around is word-of-mouth marketing. Every day, people recommend products, restaurants and businesses they love to friends and family members. And social media is the perfect platform to cultivate your fans’ love of your brand. But according to the Manta survey, less than 8% of business owners cited building community as their primary social media goal.

So how do you build a community on social media?

Besides the obvious investments of time and money, here are a few quick tips to get you started:
  • Regularly post content that is valuable to your social media following - the keyword here being valuable.
  • Ask your followers questions to start conversations, and then engage with them. This builds a connection between your brand and customers.
  • Show your followers that you genuinely care about them, and they’ll likely do the same for you with glowing recommendations to friends and family.
Of course there is much more to it than this, but these quick tips can help you get started. If you’re struggling with your own social media efforts and would like to learn more, we’re happy to point your business in the right direction. Call us today to speak with one of our experts.
Published with permission from TechAdvisory.org. Source.

Topic Social Media
August 19th, 2015

Businesses everywhere are embracing Voice over Internet Protocol (VoIP) technology to communicate more effectively with colleagues, clients, and suppliers. Do you have a VoIP phone system in place? When it comes to transitioning your business from traditional phone lines over to VoIP, preparation is vital to seamless and successful implementation. Here are the key components you need to examine in order to properly prepare your business for VoIP.

Network

Implementing a VoIP phone system presents challenges of its own. For one thing, VoIP service cannot tolerate any kind of network interruption. You need to ensure you have alternative physical links to carry all of your VoIP traffic in the event that you lose your primary path. An uninterrupted power supply (UPS) should also be installed. This way your Ethernet switches and VoIP devices won’t lose connection and go offline in case of power failure.

Security

As with other networks, VoIP is susceptible to cyber security threats and breaches. If you don’t have reliable and preventative security measures in place, you could fall victim to information theft and malicious attacks. Your best bet is to deploy a dedicated internal firewall to monitor the traffic flow and protect your systems from security threats.

Bandwidth

VoIP is dependent on the bandwidth of your Internet. Therefore, an accurate estimation of bandwidth consumption is crucial for proper planning in order to accommodate VoIP traffic. You need to perform tests to ensure you have enough bandwidth to handle the inbound and outbound call traffic. Relevant information includes the number of users, the number of handsets, the duration of calls, and data usage levels.

Budget

VoIP is no doubt a long-term money saver for your business, but switching over from a traditional phone system, or a fresh installation, involves a cost. You need to take into account the expenses of purchasing the equipment required for VoIP installation, such as VoIP phone cables, external power supplies, and routers. Installation costs may vary greatly, but it is worth the investment if you’re looking to take your communication systems to the next level.

Staff

Employee involvement and understanding is key to a seamless and successful VoIP integration. You can assign one, or a group, of your staff members the responsibility of learning about and managing your new VoIP systems. They can be the go-to person for any enquiries from other staff members. It is recommended that you ask a dedicated specialist to equip your staff with the information needed to utilize VoIP to its fullest potential. While most people are already familiar with video conferencing software such as Skype, it helps to create user guides and manuals to educate those that aren’t as tech-savvy.

VoIP implementation can often be a hassle if you undertake it alone. With the help of dedicated professionals, however, the whole process can become much easier, less expensive, and more rewarding.

Get in touch with us today and we’ll answer any questions you have on preparing your business to embrace this groundbreaking technology.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
August 17th, 2015

164_SM_BThe coveted email list: it can be the difference between a growing business and one that sputters out before it gets off the ground. So what can you do to grow yours? Although it’s often less talked about, social media can be an instrumental tool to gain subscribers. Here are three tips on how you can use it to grow your email list.

Post and share your emails publicly

If you create great content for your email list and no one sees it except your subscribers, how are your non-subscribers going to know what they’re missing out on? They won’t, which is exactly why you should give your social media fans and followers a taste of the valuable content that awaits them after sign up.

Now let’s be clear. This doesn’t mean you should share every single email you send out to your list. If you did, there would be less of a need to subscribe. Instead, try sharing or posting an email once every few weeks or once a month.

Make it easy to sign up

Let’s face it. Many of us will take the easier, simpler path whenever possible. This is just as true in marketing as it is in other more primal aspects of human nature. Take eating, for example: if you’re short on time and have a choice between two restaurants for lunch, and one delivers and the other doesn’t, which one are you going to take? Likely the delivery. Even if you prefer the one that doesn’t deliver slightly better, you’d probably still take the delivery for the simple fact that they’ve made it easier for you.

In the online marketing world, the same concept works for gaining subscribers. This is why you need to make it as easy as possible for people to sign up after they’ve read your publicly shared email. To do this, simply add a sign-up link to the emails you share.

Create valuable content

You’ve probably heard the phrase “content is king”. However, whoever came up with this catchphrase left out a very important keyword. It should instead read “valuable content is king.” If you’re shelling out dozens of blog posts, emails, podcasts or videos a month but the content is useless to the reader, you’re not going to make any traction with your email list.

When trying to gain subscribers, always ask yourself, “what’s in it for them if they sign up?” If you simply have a signup box on your website or social media page, but no valuable content to go along with it, why would someone sign up? Would you sign up? The point is that there needs to be a reason for someone to subscribe to your email list. And valuable content is a very good reason.

Lastly, don’t forget to demonstrate why it’s more valuable for your future audience to subscribe rather than simply follow you on social media. To do this, give them an incentive to sign up. This could be in the form of an exclusive offer or a free ebook, course, report, or something similar.

Want more tips on leveraging social media to grow your business? Send us a message today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 3rd, 2015

164_Soc_BIf you’ve been at the social media game for quite some time and yet have seen little to no results, there may be a number of reasons behind this. It could be inconsistent branding, poor quality content, insufficient engagement with your audience, or pushing sales on every status update. However, there is one common trap that both new and seasoned social media marketers can easily fall into. And that starts with your content creation.

Don’t recycle content

Google any recent news story, and you’re likely to find anywhere from a few to several dozen articles on the same subject. And unfortunately, the content is so similar that you can barely differentiate one from the next.

If you want to stand out from others on the social media scene, find something new to talk about. In general, if you want to get noticed by new customers or followers, it’s best to avoid widely covered topics. Everyone and their grandma will be writing about it, which creates much more competition for your version.

If you must create content about mainstream topics, make sure you take the time to come up with a fresh perspective, and share valuable information that hasn’t been touched on yet.

Be fearless in your content

Similarly, it’s absolutely essential that, across all the content that you produce, you share a unique perspective. Many people end up parroting the same thing as everyone else because they are afraid to offer their true opinion. Don’t be afraid to speak up and be controversial. If you’re going to develop a social media persona that stands out, you need to develop your own voice - and a thick skin. There is always going to be someone who disagrees with you, especially on the web where it is easy to remain anonymous.

Additionally, there’s a reason that the saying “there’s no such thing as bad publicity” is famous. In fact, when you write polarizing content that will have a fair share of supporters and naysayers, people are hardwired to react to it. This is for the same reason that humanity as a whole shares a universal love of stories - whether that’s in the movies, in a novel or around a campfire. A story is nothing without conflict. When you produce content that creates a real life conflict of opinions, you have a better chance of it making some noise on social media.

But - be honest and show integrity

Don’t say something controversial just for the sake of it. Give your honest opinion. The key to every aspect of sales is developing trust. That means that with any customer or potential follower you come into contact with, whether through social media or other means, you should show your true self. You’ll have a better chance of gaining a customer or follower for life.

Controversy or not, always be professional

There’s no reason to start a flame war, or resort to name calling and insults. People are going to have strong feelings about controversial content. Emotions are going to come up and people can say some pretty mean things - especially on the internet. Don’t get caught up in the comments and negativity. If you do, it is sure to leave a bad taste in the mouths of your current customer base and followers.

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Published with permission from TechAdvisory.org. Source.

Topic Social Media